His appeal is to SF fans and computer geeks, but the argument could be made that those people are more likely to the be the sort who are gadget-oriented and just as happy to read a novel on screen, on a PDA, or on their phone. These are formats that are available for free (and only for free). From that perspective, if you have an audience that’s N% more likely than the average book buyer to be satisfied with the electronic version and they’re still buying the books, then that’s significant.
The same could be said for other authors who are going the same route, like Charles Stross, whose novel Accelerando is available for free. The book is published by Ace in the US and Orbit in the UK.
I don’t hate my eyes enough to read an entire novel on screen, but being able to read as much as I want, and not just a five-page excerpt, helps me as a consumer know whether I’m making a reliable purchase. The last thing a reader wants is to spend $24.95 on a hardcover and feel like it’s a waste of money.
Of course, that may all become immaterial once someone comes up with an e-book reader that’s actually reader friendly, which will certainly happen in the next couple of years. (Sony’s new one certainly isn’t it.)
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