The Publishing Contrarian

For three years my friend Gilbert (a retired physician and, he would be the first to agree, an intellectual) has been emailing me article after article about “the terrorists.” His belief is that the only good terrorist is a dead terrorist and that there is no such thing as a Muslim who isn’t a terrorist. I used to resist the implied syllogism, suggesting he was overreacting. (Should I mention here that he is Jewish?)
 
Now, I’m a true believer, halleluiah, and it ain’t in Islam.

Where’s my gun?
 
I’m wondering whatever happened to that 410 shotgun with which I used to shoot skeet on Lone Tree Hill in New Canaan, Connecticut with my father and his friends and my brothers when I was a little girl. I can shoot. Oh, yes, I can. Thank goodness.
 
Documentary “Obsession” on Fox News Network Causes Wicked Witch to Click Over to National Rifle Association (NRA) Website.
 
Yes, I saw “Obsession.” I was one of the 2.5 million comfy, cozy Americans sitting in front of his or her big-screen TV, whiling away the evening when I got my peek into the inside world of Muslim extremists. My God. (And I mean MY God, not the prophet, Mohammed.) Little kids in Muslim countries were not reciting their ABC’s in this documentary. Those weren’t Nazis goose stepping around, but they sure looked and sounded like the ones you see in vintage news clips. If you missed seeing the documentary in its entirety, at least go to the online Fox News site and watch excerpts. (You have to get past the 18-second commercial, but the snippet from Obsession is worth the wait.)

http://www.foxnews.com/story/0,2933,226482,00.html

Those videos of the jets hitting the Twin Towers remind me of the footage of the  Japanese kamikaze pilots on “World at War,” the documentary series that my father, a ship’s doctor on the USS Alabama during WWII, watched religiously. He knew all about kamikaze pilots.

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If the first thing a bookstore browser sees when picking up your book is the book title and the jacket design, shouldn’t that title and jacket just blow him away? And once he plucks your book from among the thousands in the store, shouldn’t the jacket promotional copy just sizzle and scorch his hands on the way to the cash register?

Of course it should, but more often than not (given the number of books that fail to ignite in the bookstore), the promotional copy on the book jacket is so lackluster that the potential buyer doesn’t even bother to take that critical next step—a peek at the first paragraph of the first chapter—before tossing the book back into the pile and moving on in search of a book whose jacket copy leaves him breathless!

The Story Can’t Sell Itself

Well before a book hits barnesandnoble.com, borders.com and bookstores, a huge mix of promotional elements must be in place to set the stage for robust sales. The most obvious pushes come from the author’s reputation for writing blockbuster stories. Charles Frazier’s Thirteen Moons soared onto the top-10 fiction list in the New York Times four weeks ago because of the success of Cold Mountain. The extraordinary publicity The Audacity of Hope received when Barack Obama appeared on “60 Minutes,” “Today,” “The Ophrah Winfrey Show” and the front cover of major magazines has catapulted this nonfiction book to the No. 1 spot on the New York Times nonfiction list next Sunday. Winning the Nobel Prize for Literature or The Booker Prize doesn’t hurt either (though they don’t always help.) A publishing company can also back a book with advertising, fire off extra author review copies (ARCs) to book reviewers, and even spend money for preferential shelving. All of these strategies, individually or in combination, work to move a book to the cash register or online checkout in the days or weeks immediately after publication, but the question is: how do you generate sales once the initial publicity push is over? (more…)